Strava, the activity tracking app and social network used by so many runners to share their times and personal bests, has launched a new campaign that it hopes will change the pressure felt by many to filter out how you look after a sweaty run to only share a “perfect you”.

The campaign called Athletes Unfiltered, wants you to show the real, raw and unfiltered experiences that occur when you are running, cycling or working out.

With more images and videos posted on social networks than ever before, a pressure exists to project a “perfect you”, filtering out reality and not showing the real you to the world.

But Strava hopes to change this and wants its app and social network to the place to be imperfect, to put it all out there and forget about what people think.

“Strava is a real, raw, very unfiltered social network,” said Gareth Nettleton, VP of Marketing at Strava.

“We believe that people all over the world are exhausted by the pressure to always present a perfect, curated self on other social networks. So we wanted to make it very clear that Strava is a place to put it all out there and be yourself. Unity and acceptance—that’s what this campaign is about.”

Starva wants Athletes Unfiltered to be a place to be yourself – a glorious, absurd, ordinary, flawed, proud athlete – and nothing else. To join in with the campaign tag your photo with #AthletesUnfiltered to show the everyone or at least your closest social contacts your accomplishments while out running.

To join in with the campaign and show everyone or at least your closest social contacts your accomplishments while running, tag your photo on Strava, Twitter, Instagram and Facebook with #AthletesUnfiltered.

“THIS is why I love Strava. Today they launched #AthletesUnfiltered, a pretty amazing campaign that means a hell of a lot to me because when I was a new runner, I never saw brands celebrate runners who struggle like I do,” said runner Kelly Roberts.

“Hell, I never saw anyone who looked like I do! Strava’s message is pretty badass. Whether you’re crushing marathons or struggling to call yourself an athlete or a runner, you belong,” she added.

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