Leading running brand Saucony is delighted to announce that it is to be the headline sponsor of The British Milers Club (BMC). The initial agreement runs to the end of the 2022 season.
As the headline sponsor, Saucony will be supporting BMC’s racing program and will look to enhance the high-quality race experience that is seen at their events.
Saucony is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel. The deal represents Saucony’s continued support of the development of British middle and long-distance running.
Founded in 1963, the BMC is the premier middle-distance athletics club in the country. Through its wide-ranging offering of elite standard expertise and events they aim to improve the world standing of UK Middle Distance running.
The partnership with BMC also builds on Saucony’s impressive roster of race sponsorship which includes; the English National XC Championships, England National XC Relays, Cambridge Half Marathon and the most recent addition of Run Windsor which includes the Running 4 Women 10k and the Windsor Half Marathon.
The sponsorship will begin with immediate effect.
Gareth Lloyd, Saucony UK & Ireland Marketing Manager says ‘’As a brand that prides ourselves on supporting grassroots running development, the BMC run series fits perfectly into our portfolio of events alongside the English National XC Championships and National XC Relays’’
‘’We see the BMC as a vital feeder service into international and GB athletics. We aim to enhance these events and the race day experience. Over the years many of Britain’s best distance runners have had breakthrough performances at BMC races. We hope to see this continue and look forward to helping athletes reach their full potential.’’
“The BMC is pleased to announce that it has agreed a major sponsorship deal with Saucony,” BMC chairman Tim Brennan said ‘we are delighted with our new partnership with Saucony and to be working with people who understand our sport and share our aims. We look forward to working together to improve the world standing of UK Middle Distance running.”
Fast Running is excited by this news and it will be interesting to see how the sponsorship deal will help British endurance runners push forward to new levels.